Digital Marketing Manager (Remote)

Second City Prints (SCP), the largest independent merchandising company for the entertainment industry seeks a Digital Marketing Manager to join our team! SCP offers our clients creative, brand consulting, and merchandise production in addition to full-service eCommerce management. The Digital Marketing Manager will develop and implement eCommerce marketing campaigns for SCP and SCP’s clients utilizing Shopify, Klaviyo, Facebook, and Google marketing tools.

Duties/Responsibilities:

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns for SCP and SCP clients
• Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Build best practices for client campaigns and identify when to utilize organic tools and paid campaigns to drive revenue
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal account management team to custom messaging and optimize user eCommerce experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identify critical conversion points and drop-off points and optimizes user funnels
• Evaluate emerging technologies
• Provide thought leadership and perspective for adoption where appropriate
• Perform other duties as assigned

Required Skills/Abilities:

• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Thorough understanding of principles and methods used to build brands, eCommerce/retail marketing, and social media strategies
• Proficient with Google Suite
• Ability to strategize, execute and adapt marketing campaigns based on results and/or client feedback

Education and Experience:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the retail/eCommerce industry
• Demonstrable experience leading and managing eCommerce display and re-marketing campaigns, email, social media, and SEO marketing campaigns
• Experience with Shopify, Klaviyo, Google Analytics, and Facebook integrations
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, VWO, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Ability to generate client-facing pitches, campaign reports, and metric summaries
• Knowledge of database management tool and best practices

TO APPLY:

Send resume, cover letter, and references to Stevie Hopkins via email to stevie@secondcityprints.com