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DistroKid is in search of Director, Performance Marketing who has an analytical, metrics-driven approach to understanding the opportunity and performance of channels and campaigns (e.g., knows which KPIs to track and leverages dashboards to ensure focus across organization), as well as proven success optimizing investment across these variables to drive growth. This individual will be joining our growing marketing team, reporting directly to the VP, Marketing, and will play a key role in driving the growth of DistroKid’s user base.
What You Will Do
Build, lead and develop DistroKid’s performance marketing function.
Lead development, reporting, and day to day execution on DistroKid’s marketing campaigns
Develop and own full-funnel audience testing and conversion tests and improvements focused on campaign enhancements across platforms, retargeting, and landing page development and optimization
Analytical, metrics-driven approach to understanding the opportunity and performance of channels and campaigns as well as proven success optimizing investment across these variables to drive growth.
Manage relationships between DistroKid and external platforms, third-party agencies, vendors, and external creative partners.
Develop and own DistroKid’s affiliate and artist referral programs
Own experimentation and channel expansion including digital channel roadmapping, creative planning, targeting and landing page optimization
Establish, define, and implement success metrics and reporting standards
8+years of experience leading performance media teams in a remote start-up environment
Own growth marketing channels and demonstrated positive results for owning and fulling growth KPIs
Expertise in all areas of digital performance marketing with an extreme fluency across Youtube, TikTok, IG, and Snap
Experience in music and/or creator focused platforms is a plus.
Excellent partnership skills and experience managing multiple external agencies.
Growth minded with the ability to scale campaigns to hit company goals
Strong analytics and data storytelling skills
Experience building and leading a marketing function
Bonus: International growth experience
Job Type : Full-Time
Education Level : Not Applicable
Experience Level : Director
Job Function : Digital Marketing