Social Media Manager (Freelance)

Mexican Summer is seeking a freelance Social Media Manager to develop artist and label digital audiences across all social properties. This position reports directly to the label’s Digital Marketing Manager and works collaboratively across artist and label teams to create and deliver effective social media content. 

Compensation: $30-35/hour

Commitment: 15-20 hours per week

Location: Brooklyn, NY

Primary Responsibilities

- Edit and create assets (especially short-form video) in line with label and artist content strategy, optimizing for various platforms

- Schedule artist and label posts using social media management tools

- Engage in daily social listening, summarize trends, respond to comments and DMs, and provide feedback to artist and label teams

Research and Planning

- Collaborate with artist teams and internal stakeholders to understand the artist's story, music, and social media comfort

- Assist with artist questionnaires and visual inspiration resources for translating campaign creative to social content

- Assist with social channel onboarding and website asset delivery with the artist team

- Assist with audience analysis reports and compile data to define audience demographics and behavior

- Research and analyze current social media trends for content recommendations

- Assist with content creator research and outreach

- Make recommendations for artist and label social strategies

- Translate content strategy and assets into content calendars for artist and label socials

Scheduling and Execution

- Oversee logistics of post scheduling, ensuring assets and copy are confirmed and approved

- Assist with influencer outreach, pitching content creators and engaging with influencers independently

- Maintain communication with artist teams, label teams, and internal stakeholders

- Collaborate with various teams, including Project Management, Creative, and Commercial

- Make recommendations based on regular social media KPI reports

- Ensure all social media activities align with the established content strategy and goals

- Stay updated on industry trends and platform changes to enhance overall social media effectiveness

Requirements

- Experience in social media management, preferably in the music industry, with proven success growing artist audiences

- Strong knowledge of various social media platforms, current trends, and best practices

- Experience with short-form video editing tools (e.g., CapCut) and on-platform features (e.g., stitch, duet, filters)

- Comfortable making face-to-camera content

- Familiarity with spreadsheets, social media management tools, and social analytics dashboards

- Excellent communication and collaboration skills

- Comfortable working with data, identifying KPIs, and generating reports

- Creative mindset with the ability to contribute to content ideation

- Detail-oriented and capable of managing multiple tasks simultaneously

If interested, please send a resume, brief cover letter, and some examples of social media content you've created to careers@mexicansummer.com