About Light in the Attic
Light in the Attic is a leading independent label and distribution company with a roster of culturally significant catalogs and licenses, and continues to innovate and build on its mission of bringing important music to broader audiences. LITA was founded in 2002 in Seattle, WA and is known for its roster of reissue projects. The company is driving its next phase of growth by adding artists, catalogs and imprints, expanding retail and licensing, and driving awareness and listenership through digital and streaming. The company operates a label, distribution business, direct to consumer online store, sync and creative licensing house and a physical retail store.
The Position
The Marketing Director, Digital is directly responsible for executing digital marketing campaigns across the organization via all digital channels, including social, e-mail, paid advertising and streaming pitches. The role conducts digital marketing of new releases and catalog available in digital and physical formats. Qualified candidates are creative, resourceful and hands on and leverage a keen understanding of music marketing and project management. The right candidates will also be adept with numbers, with a strong focus on ROI of marketing investments and on the overall channel and revenue growth goals of the company. This role is full-time and, though fully-remote, will work on a PST time schedule. This successful candidate in this newly-created role will work cross-functionally with the Label, Distribution, Sync, and Digital/Streaming departments and will report directly to the General Manager.
Specific Responsibilities
- Execute comprehensive, strategic marketing campaigns for the brand, artists, distributed labels and partners, for both digital and vinyl and other physical product.
- Manage all social media channels including Instagram, X/Twitter, TikTok, Facebook, etc., to be the online voice of the company, including both the in-house labels and distributed labels.Drive both Direct-to-Consumer and B2B sales and initiatives through engaging social content and on-brand communication across all digital channels including website, email, newsletters, SEM, paid and earned media, socials and SMS.
- Collaborate with senior management to drive overall campaign orchestration from establishing strategy and development of assets, through execution, to measurement and reporting.
- Directly or with third parties create assets for social media such as short form video, unboxing videos, product trailers, guest appearance videos and lifestyle brand content.
- Work with the Label Head to drive label release strategy and execution for all titles, both new releases and re-presses.
- Take a data-driven approach to social, e-mail and paid advertising, ensuring that informed decisions are made through analysis of key business metrics.
- Partner with Customer Support leads to maintain positive customer relationships on public-facing channels, escalating issues appropriately and in a timely manner.
- Drive streaming consumption for new releases and catalog.
- Execute all e-mail marketing campaigns with an eye toward customer acquisitions, using A/B testing to assess and improve send metrics.
- Be an excellent teammate to all colleagues, ensuring honest, open and respectful communication and follow-through at all times.
- Partner with internal and external stakeholders and drive creative and strategic opportunities to grow the Light in the Attic brand.
- Maintain business best practices for managing the reporting/measuring-analytics to optimize marketing ROI.
- Build and share presentations and documents that communicate team and project performance and recommendations to senior management.
- Other duties as assigned.
Qualifications
- Three or more years consumer/digital/brand marketing experience with a label, lifestyle brand, digital publisher, social/community management, or agency - ideally in consumer marketing roles or roles with related experience in marketing strategy, marketing planning, marketing implementation, digital marketing, consumer servicing, event execution or streaming.
- Data-driven decision maker.
- Deep knowledge and passion for music and pop culture across genres, film/television, video games, etc.
- Strong project management skills and experience managing complex, collaborative projects with multiple stakeholders.
- Experience pitching DSPs a plus.
- Comfortable in a remote workplace, able to prioritize and execute with minimal supervision and oversight.
- Ability to navigate occasional ambiguity.
- Team player willing to pitch in whenever needed.
- Highly organized and detail-oriented.
- Creative and constantly thinking of how to uniquely bring marketing campaigns to life in the digital space.
- Excellent communication and writing skills.
- Ambitious and diligent worker, a fast learner who is eager to “own their lane” at the company.
- Proficient in Google Suite products including Drive, Docs, and Gmail; Microsoft products including Excel; and content creation apps such as iMovie, Photoshop, Illustrator, etc.
- Experienced with Search Engine Marketing (SEM) including Google Adwords, Google Trends, PageRank, Website Heat Maps, etc.
- Possess intermediate Google Analytics skills.
- Strong skills with Facebook advertising and pay-per-click (PPC) campaigns.
- Know your way around Mailchimp, Klaviyo and general CEM best practices, including A/B testing, audience segmenting, etc.
- Social media savvy and up to date on the latest trends.
- Ability to work under pressure with imminent deadlines and prioritize in real time.
- Strong knowledge of the music industry and cultural trends in the marketplace, with a strong passion/expertise for catalog.
Preferred Qualifications
- Three or more years record label or distribution experience, or at a digital marketing agency serving music clients.
- Three or more years of related work experience in the music ecosystem with an understanding of front line, catalog, digital and physical product.
- Proficient with Shopify (preferably D2C and wholesale channels).
- Experience with Microsoft Office Suite and G-Suite, Slack, Asana.
- Two or more years experience with social media scheduling, analytics and metrics.
- Excellent written and verbal communications skills.
- Self-starter, proactive, flexible and a creative problem-solver.
- Highest level of curiosity, work ethic and integrity.
Compensation
A competitive salary and benefits package will be offered, commensurate with the role and the relevant experience of the final hire. Base salary for the role depends on the job-relevant knowledge, skills, abilities, education and relationships of the final hire and is anticipated at an annual rate of $70,000 to $90,000. Benefits include competitive paid time off, 401K, contribution to health insurance premiums and a work from home subsidy.
Equal Opportunity and Diversity
Light in the Attic is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law. Further, the company strives to create a diverse, welcoming, equitable and inclusive environment for all applicants, employees, and partners.
Contact
Send resume and cover letter to workhere@lightintheattic.net to be considered