Digital Marketing Manager

Title: Digital Marketing Manager

Status: Full-time 

Location: New York City 

Application Link

The Digital Marketing Manager reports directly to the Senior Marketing Manager and General Manager of FADER Label. This role requires comprehensive communications skills, attention to detail, and the ability to adapt to a fast-paced environment, while representing FADER Label’s overall brand and messaging that it has maintained in its 25 year history.

Responsibilities

• Provide support on marketing campaigns assigned to the extended marketing team across all FADER Label releases
• Collaborate with the following teams, A&R, Creative, Sync, PR, Radio, and Distribution, to create robust, innovative, and impactful digital marketing strategies that grow fan bases and deliver tangible commercial results
• Build and maintain comprehensive and detailed social media calendars across artist roster 
• Brainstorm, budget, and execute ad campaigns for artists across various social platforms and DSPs
• Liaise with larger marketing team to run digital ads, support execution of engaging UGC campaigns across short form content platforms that drive creations, trends, and virality of music
• Communicate directly with distributor and digital partners around artist releases, ensuring we receive proper support and maximize external opportunities 
• Provide support for maintaining the FADER Label catalog, tracking anniversaries, and exploring marketing opportunities including vinyl reissues, remixes, collaborations, etc.
• Track and create consistent marketing reports utilizing relevant analytics platforms, i.e. Chartmetric and Crowdtangle, communicating updates and campaign results to relevant teams
• Collaborate with artists, managers, and partners to develop, build, and evolve artist’s overall brand and creative vision
• Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines
• Liaise with current and potential new marketing teams to expand artist reach and build fan base, i.e. PR, creative, fan engagement tools, etc.
• Evaluate artists' existing and potential target audiences, developing strategies to increase overall awareness of the artists’ brand and music catalog (tracking streams, video views), and conversions (pre-saves, profile visits, follows)
• Utilize emerging digital platforms to engage and grow artists' following, i.e. Discord, Twitch, Laylo, Mailchimp
• Daily administrative tasks as needed, including organizing meetings and sending calendar and conference invites
• Delegate invoices and coordinate budget communication internally, as well as vendor communication and relevant contracts
• Work with production teams to gather, schedule, and distribute release assets in a timely manner

Who You Are

• You’re an overall music lover, passionate about artists across all genres, constantly discovering new playlist additions and developing artists
• Self-starter who can adapt quickly in a fast-paced, entrepreneurial environment
• Well-organized and detail-oriented with the ability to meet deadlines in a timely manner
• Someone who isn’t afraid to take on multiple projects at once
• Tapped in on industry news, rising digital and social media trends, and emerging platforms
• Live and breathe social media, looking at content on a daily basis with the mindset of discovering new ideas to incorporate into campaigns
• Willing to learn about multiple facets of the music industry with a growing team of industry professionals
• You’re well-versed in major social media platforms including TikTok, Instagram, X/Twitter 
• Familiar with how to use exclusive platform features like Reels, Shorts, Broadcast Channels, Community tab
• Experience with fan community platforms such as Discord, Reddit
• Following other artists on social media and studying new ways to promote music and create potential virality
• Constantly reading industry news and keeping up to date on the latest trends

Requirements/Qualifications

• 3 years of experience in a digital marketing role
• You possess an upbeat, “can-do” attitude, and have a passion for the music industry
• You are an exceptional communicator and enthusiastic collaborator
• You are able to handle confidential information with a high level of professionalism and discretion
• You have great interpersonal skills and the ability to interact with staff at all levels
• You are highly organized and understand juggling priorities, are timely with follow up
• You are proactive, flexible and have a strong decision-making ability
• You are tech forward and a digital native who is in tune with social media and entertainment culture
• You adapt quickly to a changing environment with minimal disruption

Benefits

Vacation, Medical, Dental, Vision, Short and Long Term Disability, Flexible Spending, 401K with company match

We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate on the basis of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law.

The annual base pay range for this role is between $50,000 and $68,000.

Who We Are

New York City-based FADER Label has put out a dynamic catalogue of critically acclaimed albums and singles worldwide. FADER Label is the current home to singer/songwriter Clairo, Detroit native Charlie Burg, multi-talented 22-year-old Zachary Knowles, popstar in-the-making Slayyyter, energetic Platinum certified duo Matt and Kim, and a number of rising talent including binki, ella jane, James Ivy, and more. The label has released a posthumous album from Alan Vega — prolific artist and one-half of the influential proto-punk band Suicide — and also holds the catalogues to roster alumni Saul Williams, The Bots, Yuna, Neon Indian, Ben Lee, Birdmonster, and Editors. FADER Label artists have performed on a variety of late night and early morning television shows, as well as landed syncs in films, TV shows, video games, and commercials for brands including Nike, Acura, Mitsubishi, Verizon, FIFA, and Grand Theft Auto, among many others. FADER Label employs an expert staff that provides strategic marketing, A&R, publicity, street and digital marketing, and social media support.